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Explore the fundamentals of market research with "Basic Marketing Research, 9th Edition." This comprehensive guide provides a practical, step-by-step approach to understanding and conducting marketing research. Learn about research design, data collection methods (surveys, experiments, and qualitative techniques), data analysis, and report writing. Gain insights into consumer behavior, market trends, and competitive landscapes. Support for students and professionals seeking to enhance their marketing knowledge and skills. Real-world examples and case studies illustrate key concepts.