Popular Books

Rational Choice in an Uncertain World by Reid Hastie and Robyn M. Dawes. Explore the psychological principles that influence judgment and decision-making, particularly when faced with uncertainty.

Gain a deeper understanding of how individuals evaluate options, assess risks, and make decisions in various contexts, from personal finance to public policy. Discover tools and techniques to improve your decision-making skills. Explore prospect theory, framing effects, and the role of emotions in shaping preferences.

Perfect for students, researchers, and anyone interested in the psychology of decision-making. Learn to make more informed and rational decisions. ISBN: 9781412959032. Order your copy today!