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Why Greatness Cannot Be Planned: The Myth of the Objective by Joel Lehman & Kenneth O. Stanley. ISBN: 9783319155241. Discover a revolutionary perspective on achieving remarkable outcomes! This thought-provoking paperback challenges conventional goal-setting. Learn why pursuing objectives can hinder innovation and explore the power of serendipity. Lehman and Stanley present a compelling case, supported by examples and research, that greatness arises from unexpected paths. Dive in to unlock the secrets to fostering creativity and adaptability. Explore how focusing on interestingness can lead to unparalleled achievements. Perfect for entrepreneurs, researchers, artists, and anyone seeking a fresh approach to problem-solving and innovation. Unlock your potential by embracing the unexpected!