Persuasion: Social Influence and Compliance Gaining – International Student Edition
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Persuasion: Social Influence & Compliance Gaining – Intl Ed by Fullerton, Seiter & Gass.
Explore the art & science of persuasion! This International Student Edition delves into the core principles of social influence & compliance gaining, offering practical insights into techniques used in marketing, politics, & everyday interactions. Understand how attitudes are formed, changed, and influenced. Learn strategies for crafting persuasive messages and resisting unwanted influence. This edition covers essential topics like credibility, authority, liking, scarcity, & reciprocity. Perfect for students & anyone interested in mastering the power of persuasion. ISBN: 9780367196141. Paperback.
Explore the art & science of persuasion! This International Student Edition delves into the core principles of social influence & compliance gaining, offering practical insights into techniques used in marketing, politics, & everyday interactions. Understand how attitudes are formed, changed, and influenced. Learn strategies for crafting persuasive messages and resisting unwanted influence. This edition covers essential topics like credibility, authority, liking, scarcity, & reciprocity. Perfect for students & anyone interested in mastering the power of persuasion. ISBN: 9780367196141. Paperback.
- Condition: New book with shrink wrap.
- Book format: Paperback
- Exercise and Prep access codes are NOT included.
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