Fashion Entrepreneurship Retail Business Planning 3rd Edition

Explore the dynamic world of fashion entrepreneurship. This 3rd edition delves into retail business planning, covering essential strategies for launching and managing a successful fashion brand. Learn about market analysis, sourcing, branding, and e-commerce. Understand financial planning, inventory management, and effective marketing techniques to thrive in the competitive fashion industry. Gain practical insights and real-world examples to turn your fashion dreams into a profitable reality.