Business Analytics, 4th Edition

Explore the power of data-driven decision making with Business Analytics, 4th Edition. This comprehensive guide provides a thorough understanding of the techniques and applications used to analyze business data, identify trends, and improve organizational performance. Discover how to use statistical methods, data mining, and optimization techniques to solve real-world business problems.

This edition features updated content, real-world case studies, and practical examples that demonstrate how business analytics can be applied across various industries. Learn about descriptive, predictive, and prescriptive analytics, and how they can be used to gain a competitive edge. Whether you’re a student or a business professional, this book provides the tools and knowledge you need to succeed in the field of business analytics. Topics include data visualization, regression analysis, forecasting, simulation, and decision analysis.

Gain insights into using software tools such as Excel, R, and other analytics platforms to perform data analysis and modeling. Understand the ethical considerations and best practices associated with data collection, storage, and analysis. Business Analytics, 4th Edition is your essential resource for mastering the concepts and applications of business analytics.